Posted in Social Media Marketing on May 24, 2013
It’s been almost two years since Google launched its namesake social network, and yet marketers — and everyone, really — are still unsure about its purpose and value for web pages. Does Google+ positively impact web pages? Or is it just one...
Posted in Content Marketing on May 23, 2013
Let’s face it; email isn’t sexy anymore. Truth be told, electronic mail hasn’t been swanky stuff since, what, the early 1990s? These days, social media is all the rage for content marketing. If content isn’t shared on Facebook or Twitter, it...
Posted in Search Engine Optimization on May 22, 2013
Most of the content marketing buzz floating around the Internet tends to almost shine a negative light on search engine optimization. And while it’s true that SEO marketers used to employ less-than-ethical means to generate “SEO juice,”...
Posted in Marketing Strategy on May 21, 2013
The content marketing industry isn’t just for men, of course. According to an article on the Content Marketing Institute website, the list of the biggest movers and shakers in the content marketing industry includes many women leading the charge....
Posted in Marketing Strategy on May 20, 2013
The nature of online shopping is shifting from a text-driven model to a picture-driven model, creating an opportunity for marketers to optimize content on their websites to attract traffic and increase engagement. Wired.com recently shared an...
Posted in Persona Marketing & Development on May 17, 2013
FullQuota spoke with Adele Revella, president of The Buyer Persona Institute, recently to find out why buyer personas are such a crucial part of content marketing and why it takes more than a few questions and a picture to really nail down your...
Reed Overfelt is the CEO of FullQuota. Reed’s passion (some might say obsession!) is making marketing work. Reed has authored thousands of articles covering marketing, sales, enterprise software and customer relationship management software. He is also a frequently requested speaker and commentator in radio, television and print interviews.
