3 Million Reasons To Love LinkedIn For Content Marketing
Posted in Social Media Marketing on July 23, 2013
Now, with millions of Company Pages and a slew of recent updates and features, LinkedIn has become a force to be reckoned with in content marketing.
For those marketers who have considered LinkedIn just a job search platform, it’s time to shake that misconception and begin sharing content and engaging with the more than 225 million people who log in to the professional-based social network.
According to a recent LinkedIn blog post, “more than 3 million companies have created Company Pages to connect with 225+ million professionals on LinkedIn.”
In honor of hitting the 3 million milestone, LinkedIn published a fun infographic with a few more impressive numbers that highlights its power to drive content marketing results. Several news agencies and blogs, including one from Marketing Land, discussed the information in the infographic and why it’s a big deal for content marketing. Following a Company Page on LinkedIn is a great way to stay up to date on your favorite brands, the Marketing Land article says.
These 3 million companies span all major industries around the world including large corporations such as American Airlines, which have built relationships with their followers, engaging them with posts about contests and promotions. Some companies such as HubSpot also use LinkedIn to generate leads.
It’s also a good idea to use LinkedIn to provide insider looks of your company. These are great ways to encourage participation and engagement on your blog, Twitter and regular LinkedIn pages. Always include a call to action to generate comments and let your followers engage on your page. If they follow your brand, then they will get an update in their news feed when you post new content.
Don’t forget to post career opportunities that are available at your company and passively recruit some awesome people from your page!
It’s critical that marketers use their LinkedIn page frequently — daily if possible — to boost content marketing efforts. They must keep followers engaged and join the throng of successful companies branding and connecting with their audience on LinkedIn.
Source: Marketing Land, June 2013