3 New Social Media Tools Every Marketer Must Embrace
Posted in Content Marketing on August 20, 2013
Three new social media tools have emerged that content marketing experts need to embrace if they are to help their clients get found online: Facebook hashtags, Vine and Instagram videos.
According to a recent article on the Content Marketing Institute (CMI) website, these three social media tools are critical for content marketing companies because people are increasingly attracted to video and other visual content. Engagement is heavy; they love to share, like and retweet them.
“Regardless of whether you are ready to leverage any of these tools for your content marketing efforts, I’m sure they will be worth keeping an eye on over the long term,” says the article’s author, Ryan Harris.
Granted, not all social media tools are perfect for all target personas. It’s important that marketers invest in social media tools that are most likely to attract or resonate with their respective buyers.
Here’s a quick wrap-up of the three new social media tools.
- Facebookhashtags: This feature works just like Twitter hashtags, allowing users to click on them to search trends in Facebook. Content marketing companies can create them to appeal to their brands and boost engagement on Facebook. Hashtags are great for showing trends and identifying content. What’s great is that you can reuse hashtags for Twitter and Google+ on Facebook. A hashtag is a hashtag; it has the same effect in all three platforms.
- Instagram video: These 15-second clips — vintage filters included — are great for content marketers and advertisers alike. With twice the time of a Vine movie, brands can build content to feature just about anything. Remember, video is starting to play a dominant role in content marketing today. If your target buyers are on Instagram, then it’s great to invest in these 15-second video clips. Even if they’re not, it’s a great place to test drive and learn how to create these vignettes of content.
- Vine: Owned by Twitter, this 6-second video loop is great to start conversations and make a quick splash. It’s not clear yet how effective they will be, but they’re certainly generating a lot of buzz. Again, video is going to play a bigger role in content marketing in the future.
Source: Content Marketing Institute, August 2013