5 Social Media Sites That Should Be On Every Marketer’s Radar
Posted in Social Media Marketing on June 18, 2013
Most inbound marketing companies share content on the obvious channels: their blog, Facebook and perhaps LinkedIn or Twitter. Unfortunately, many inbound marketing experts forget to post content on smaller social media sites that are more targeted, often missing key engagement opportunities.
Social media is geared toward people interacting with others of like mind. That much is obvious. However, what’s not as clear is choosing which networks to work with. It’s not worth the time and effort to spread content and build relationships on all social media outlets, but it’s important to take advantage of sites where you can engage with interested members of the audience.
How can you find your audience? Ask them! During interviews with your target buyers, always inquire about where they prefer to source their news, entertainment and online networking opportunities.
To this end, Website Magazine recently shared an article about the importance of inbound marketing companies not just focusing on larger social media sites but also maintaining a presence on smaller sites.
“Reaching out to audiences on smaller social networks can help a brand [to] foster new relationships, generate traffic, and build authority and recognition within its niche,” the article says.
The Website Magazine article highlighted 10 social media networks that inbound marketing companies may not have considered for their clients. Here’s a wrap-up of the top five of these sites and why you may want to engage them in the future.
- Quora: Quora is a social network that is geared to answering questions. According to the article, the Q-and-A site has “grown by more than three times across all metrics.” Inbound marketing leaders should get involved in this social network the obvious way — by answering or asking questions.
- StumbleUpon: Like websites such as IWasteSoMuchTime.com, people use StumbleUpon to kill time because, as its homepage suggests, it’s a giant collection of the best pages on the internet. But, as Website Magazine suggests, marketers can use the site to reach new prospects by using the Paid Discovery option. This feature sends content to a target audience.
- Sulia: Sulia describes itself as “the subject-based social network that connects you to the top social sources on subjects you care about.” Brands can contact the company to request to have their content featured on the site or to advertise within its specific channels.
- HelpAReporter: Known as HARO (for “help a reporter out”), HelpAReporter is geared to connecting journalists with sources. The Website Magazine article suggests that this network is particularly useful for business-to-business companies that can use it to “be a source and answer relevant questions in the hopes of making it into a popular blogger’s next article.”
- CafeMom: Geared for mothers, CafeMom is a great place to generate ideas for blog posts because moms are typically a household’s decision-maker.
Source: Website Magazine, May 2013