FULLQUOTA REPORTS & EBOOKS
Learn more from FullQuota’s experts! Whether it’s an in-depth look at a new trend or a how-to guide, these eBooks, white papers, and reports will help you understand how to use content marketing, SEO, social media promotion, and website design to take your business to the next level. And they’re all free!
Thursday May 30, 2013 1:00 ET
Join Reed Overfelt, the CEO of FullQuota, and buyer persona expert Adele Revella, the President of The Buyer Persona Institute, for a detailed explanation of why buyer personas are so important and learn the 5 Steps to Creating Insanely Accurate Buyer Personas.
In this 60-minute session, you will learn:
- How to identify your real buyers and influencers
- How to conduct a deeply insightful buyer persona interview that gets past fluff
- How to uncover your buyers true motives and behaviors
- How to avoid common mistakes and pitfalls most marketers make
- How to identify those buyer behaviors and habits that will help you properly position your product or service
- How to use buyer personas to formulate your marketing strategy and tactics
Spend an hour with Reed Overfelt, Chief Marketer and CEO of FullQuota, as he shows you how to create content that gets found when the buyer is looking for it and that speaks to your buyer's needs at each stage of the buying cycle.
He'll show you the 6 keys to creating great content:
He'll show you the 6 keys to creating great content:
- Identify and understand the "real" needs of your target buyers
- Create content tailored to your buyers' needs and interests
- Make a content calendar that keeps you on track
- Optimize your content so that it gets found every time a buyer is looking
- Promote your content so that it's found where your buyers hang out
- Find out what content works best
- Identify and understand the "real" needs of your target buyers
What programs will be worth the time and money next year? What new techniques can you employ to get real results in lead generation? What’s working and what ideas should we leave behind in 2012? Planning for 2013 will show you the 4 keys to generating more leads, including how to:
- Identify and understand the “real” needs of your target buyers;
- Use blogging, SEO, and social media to increase awareness and ensure your products and services get found online;
- Use nurture marketing to guide your prospects to actively consider your products and services; and
- Use telesales to qualify those prospects into sales-ready opportunities.
Throw out your traditional marketing playbook. Don't call your buyers - let them contact you. Transform Your Marketing explains how inbound marketing will help you:
- Generate awareness and ensure your products or services get found online.
- Convert site traffic with relevant websites and landing pages featuring clear messaging and compelling offers.
- Nurture prospects into leads and then qualify those leads into sales-ready opportunities
This follow-up to "Transform Your Marketing," takes you through the next steps for setting up an insanely effective top of the funnel (TOFU) marketing program. Learn how to:
- Curate and create content that your target buyers really want
- Optimize your content for search engines (SEO)
- Promote your content in the social media sphere
- Give great directions with relevant landing pages featuring clear messaging and compelling offers
You've embraced inbound marketing and learned how to generate awareness and ensure your prospects find you online with the Top-of-the-Funnel webinars. Now you're ready to close the deal by mastering your Middle-of-the-Funnel marketing. Learn how to:
- Set up and run an insanely effective content nurture marketing program to "guide" your prospects into leads; and
- Setup and run an outrageously simple inside sales lead qualification program that ensures you quickly contact, score, and qualify leads into sales ready opportunities.