Target Buyer Analysis
Search Engine Optimization
Social Media Promotion
Website Design and Development
TARGET BUYER ANALYSIS
We begin every content marketing program with an in-depth analysis of your target market and buyer.
By identifying your customer’s buying behaviors and content preferences, we can design the most relevant, effective content to promote your services and solutions.
We do this by:
- Interviewing and validating your ideal buyer to ensure your content marketing program focuses on a specific targeted buyer (rather than an organization or broad market);
- Completing an Online Social Channel Analysis to determine where your target buyer can be found online and their content consumption preferences;
- Completing a Comprehensive Keyword Analysis to determine the keywords and phrases potential target buyers will be using to find your services and solutions; and
- Creating a Detailed Buyer Persona Profile and Content Strategy customized to the unique interests and content preferences of your target buyer.
> See an example buyer persona profile.